I’m sure you’ve heard the word “personalization” a lot in the last couple of years. Every article and other kinds of content piece advise both publishers and advertisers to take into account users’ preferences and create curated services for them. And they’re right!...
Creating content is hard work and, sometimes, the results are not as good as expected. But, how about you create content that stays relevant over the years and gets traffic constantly? This is what we call evergreen content, defined by website Digital Marketing...
Generating organic traffic can be a slow and tedious process. Sometimes you see yourself creating a lot of content or looking for SEO strategies but you don’t know exactly how to optimize these activities to improve your performance. For this reason, in today’s...
Social media has become an indispensable part of any publishing strategy. It can help you reach new audiences and share other kinds of content that you wouldn’t be able to via traditional blog posts. However, when we think of social media, we mostly think of...
We’ve talked in the past about how having multiple streams can help publishers to increase their revenue. That’s a well-known fact. Among these stream options, affiliate marketing is one of the easiest ways to monetize your website, and today we will talk about some...
The publishing market is saturated with content. We know that well. Whether it’s news, written articles or repurposed content, publishers usually stick to what they know well to improve their businesses and drive traffic to their site. Differentiating yourself can be...
