Evergreen content: why is it important?

Creating content is hard work and, sometimes, the results are not as good as expected. But, how about you create content that stays relevant over the years and gets traffic constantly? This is what...

The best way to drive organic traffic to your website

Generating organic traffic can be a slow and tedious process. Sometimes you see yourself creating a lot of content or looking for SEO strategies but you don’t know exactly how to optimize these...

How can publishers build an audience on YouTube?

Social media has become an indispensable part of any publishing strategy. It can help you reach new audiences and share other kinds of content that you wouldn’t be able to via traditional blog...

5 ways publishers can boost their affiliate revenue

We’ve talked in the past about how having multiple streams can help publishers to increase their revenue. That’s a well-known fact. Among these stream options, affiliate marketing is one of the...

Interactive content and the rise of newsgames

The publishing market is saturated with content. We know that well. Whether it’s news, written articles or repurposed content, publishers usually stick to what they know well to improve their...

Can publishers leverage influencer marketing?

Working with online influencers has become commonplace for a lot of brands, especially those in retail, beauty, sports and gaming industries. However, not all businesses have the resources and time...

Podcasts: Still a great opportunity for publishers

After the “death” of radio and the upsurge of streaming media, who would’ve thought that podcasts would be on the rise? Last year, 57% of Americans older than 12 years old had at least listened to a...

Why should publishers invest in a great user experience?

Creating a good user experience for your audience is one of the more important aspects that publishers should focus on. Yes, creating quality content, having a well planned SEO strategy or...

How to leverage the rise of content creation by marketers

Content creation has seen a steady rise in the last couple of years. This has surely been one of the effects of the pandemic, when brands have realized the importance of content marketing to...

How publishers can connect with Gen Z

It’s safe to say that the publishing industry has changed a lot in the last few years. The power of Gen Z has definitely impacted the way publishers promote their content. Gen Z includes everyone...
Evergreen content: why is it important?

Evergreen content: why is it important?

Creating content is hard work and, sometimes, the results are not as good as expected. But, how about you create content that stays relevant over the years and gets traffic constantly? This is what we call evergreen content, defined by website Digital Marketing...

read more
The best way to drive organic traffic to your website

The best way to drive organic traffic to your website

Generating organic traffic can be a slow and tedious process. Sometimes you see yourself creating a lot of content or looking for SEO strategies but you don’t know exactly how to optimize these activities to improve your performance. For this reason, in today’s...

read more
How can publishers build an audience on YouTube?

How can publishers build an audience on YouTube?

Social media has become an indispensable part of any publishing strategy. It can help you reach new audiences and share other kinds of content that you wouldn’t be able to via traditional blog posts. However, when we think of social media, we mostly think of...

read more
5 ways publishers can boost their affiliate revenue

5 ways publishers can boost their affiliate revenue

We’ve talked in the past about how having multiple streams can help publishers to increase their revenue. That’s a well-known fact. Among these stream options, affiliate marketing is one of the easiest ways to monetize your website, and today we will talk about some...

read more
Interactive content and the rise of newsgames

Interactive content and the rise of newsgames

The publishing market is saturated with content. We know that well. Whether it’s news, written articles or repurposed content, publishers usually stick to what they know well to improve their businesses and drive traffic to their site. Differentiating yourself can be...

read more
Can publishers leverage influencer marketing?

Can publishers leverage influencer marketing?

Working with online influencers has become commonplace for a lot of brands, especially those in retail, beauty, sports and gaming industries. However, not all businesses have the resources and time to get into the world of influencer marketing, or their audiences...

read more
Podcasts: Still a great opportunity for publishers

Podcasts: Still a great opportunity for publishers

After the “death” of radio and the upsurge of streaming media, who would’ve thought that podcasts would be on the rise? Last year, 57% of Americans older than 12 years old had at least listened to a podcast before, according to Podcast Insights 2021. This is a 29,5%...

read more
Why should publishers invest in a great user experience?

Why should publishers invest in a great user experience?

Creating a good user experience for your audience is one of the more important aspects that publishers should focus on. Yes, creating quality content, having a well planned SEO strategy or increasing your subscribers is crucial if you want to grow your business. But...

read more
How to leverage the rise of content creation by marketers

How to leverage the rise of content creation by marketers

Content creation has seen a steady rise in the last couple of years. This has surely been one of the effects of the pandemic, when brands have realized the importance of content marketing to succeed. But producing content is not easy. You need a lot of time to plan,...

read more
How publishers can connect with Gen Z

How publishers can connect with Gen Z

It’s safe to say that the publishing industry has changed a lot in the last few years. The power of Gen Z has definitely impacted the way publishers promote their content. Gen Z includes everyone born between 1997 and 2012, so the oldest members are already in the...

read more
How publishers can create revenue via ecommerce

How publishers can create revenue via ecommerce

Ecommerce is one of many streams that publishers can use to maximize their income as part of their revenue mix. Along with subscriptions, it has become one of the top practices that have grown in importance during the pandemic in the publishing sector. This period has...

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Understanding how Gen Z consumes news

Understanding how Gen Z consumes news

In one of our latest posts, we talked about how publishers need to understand Gen Z and how their mind works. The power that this generation has is great, in terms of both spending and influence. One of the most defining characteristics of Gen Z is that they have...

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