Why publishers and advertisers need to work together.

When nothing goes as planned, we have two options: adjusting or giving up. Publishers are currently struggling to survive and thrive in something that is a tough environment, but not a hostile one....

New content, new formats.

The publishing industry is working against the clock to launch new products on two main fronts: audience and advertisers. Despite the increase in subscriptions that many publishers are seeing now, a...

Product diversification or the future of publishing.

Even though traditional display advertising is still an important part of most publishers’ revenue, the need for diversification has led publishers to start working on new options for advertisers....

Are publishers changing their content?

When life changes so drastically like in the past few months nothing can be the same anymore. The things we used to do, buy or read are part of the life we used to have. Some of them have become...

New concerns, new possibilities. New partners?

You might think that all a publisher needs is an advertiser. As a matter of fact, one cannot exist without the other. However a situation like the current one has shown that what we thought to be...

Is the business model changing for publishers?

Even though today those days might seem remote, there was a time when paying for movies, newspapers or music was not a choice, but the only possible way to access and enjoy content. Most people...

Make it digital, make it happen

Most advertisers and publishers are rethinking their operations and modifying essential aspects. We could say that they are changing, but really, they are evolving, continuing a process that began,...

New normal: adjusting or defining?

We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services...

Is Covid-19 changing brand safety practices?

Before the outbreak of a pandemic that has turned our reality into a surreal dystopia, brand-safety practices seem to be, like many other things in life, clear and logical. However, Covid-19 is...

Mobile in-app: why publishers shouldn’t miss the opportunity

Despite the convulsive days that people and markets are currently going through, we have good news, 45.12% of the world’s population owns a smartphone. This translates into 3.5 million smartphone...
New content, new formats.

New content, new formats.

The publishing industry is working against the clock to launch new products on two main fronts: audience and advertisers. Despite the increase in subscriptions that many publishers are seeing now, a significant chunk of their total revenue still comes from advertising...

read more
Are publishers changing their content?

Are publishers changing their content?

When life changes so drastically like in the past few months nothing can be the same anymore. The things we used to do, buy or read are part of the life we used to have. Some of them have become unnecessary or irrelevant. Some others have just changed their function...

read more
New concerns, new possibilities. New partners?

New concerns, new possibilities. New partners?

You might think that all a publisher needs is an advertiser. As a matter of fact, one cannot exist without the other. However a situation like the current one has shown that what we thought to be true may have just  been just an illusion. Our certainties, our...

read more
Is the business model changing for publishers?

Is the business model changing for publishers?

Even though today those days might seem remote, there was a time when paying for movies, newspapers or music was not a choice, but the only possible way to access and enjoy content. Most people never thought about the possibility of not paying for it until the...

read more
Make it digital, make it happen

Make it digital, make it happen

Most advertisers and publishers are rethinking their operations and modifying essential aspects. We could say that they are changing, but really, they are evolving, continuing a process that began, for many, before the current crisis.  We seem to have...

read more
New normal: adjusting or defining?

New normal: adjusting or defining?

We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...

read more
Is Covid-19 changing brand safety practices?

Is Covid-19 changing brand safety practices?

Before the outbreak of a pandemic that has turned our reality into a surreal dystopia, brand-safety practices seem to be, like many other things in life, clear and logical. However, Covid-19 is shaking up the world and the advertising industry as we know them. Even...

read more
Data First Buying Strategies Should Be Commonplace

Data First Buying Strategies Should Be Commonplace

It is a fact that we have more data than ever. So much, that we may feel overwhelmed by such a high volume of information. However, we shouldn’t lose our focus. This data is our eyes and ears when it comes to understanding what our audience wants and therefore data...

read more
LinkedIn
Share
Instagram