How to monetize Black Friday. A quick guide for publishers

Black Friday marks the beginning of the holiday shopping season. That's why advertisers save a significant part of their total budget to spend it now. That means that not only the competition...

BuzzFeed’s SponCon or the value of content creators

For the past three years, BuzzFeed has been working hard to prove that they are a creator-friendly organization. After the many criticisms received by former employees, the company launched The...

How to write the perfect sponsored article

Sponsored articles are one of the top performing marketing resources. However, they can also be problematic when written in a deceptive way. Here is how to write the perfect sponsored article while...

Main pros and cons of sponsored content

Last week we talked about sponsored content. Now that we know exactly what it is, we can start to analyze it. What are the main pros and cons of sponsored content? If you are considering giving it a...

What is sponsored content? A guide for beginners

Statistically speaking, people publish 2.75 million new blog posts a day only on WordPress. However, there are many other publishing platforms, newspapers and magazines. The amount of content that...

How to choose the right digital platform for your magazine

Despite the initial idea that digital would kill print media, digital has become a complementary part of many complex multimedia publishing strategies. It has clear advantages that could make it a...

How to start your online magazine from scratch

Do you want to launch your own online magazine? If that's the case, you probably have a lot of ideas already. Maybe you have even selected the pictures and worked on the contents of the first...

When digital goes printed: the Giallo Zafferano case

Right when everything goes digital, some online magazines have decided to do exactly the oposite. Why? Does it really make sense to launch a printed edition of a digital magazine or a blog? Let's...

How to build a better subscriber experience in 3 steps

Most online newspapers reported an increase of their reader base during the lockdown period. Coronavirus has reminded us all of the value and the importance of information. However newspapers and...

Advertising in newspapers: how effective is that?

Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing...
How to write the perfect sponsored article

How to write the perfect sponsored article

Sponsored articles are one of the top performing marketing resources. However, they can also be problematic when written in a deceptive way. Here is how to write the perfect sponsored article while keeping your readers happy. So, whether you have your own magazine or...

read more
Main pros and cons of sponsored content

Main pros and cons of sponsored content

Last week we talked about sponsored content. Now that we know exactly what it is, we can start to analyze it. What are the main pros and cons of sponsored content? If you are considering giving it a go, you might want to find out more about it before you start...

read more
What is sponsored content? A guide for beginners

What is sponsored content? A guide for beginners

Statistically speaking, people publish 2.75 million new blog posts a day only on WordPress. However, there are many other publishing platforms, newspapers and magazines. The amount of content that we produce is overwhelming. Therefore, sometimes it is also very hard...

read more
How to start your online magazine from scratch

How to start your online magazine from scratch

Do you want to launch your own online magazine? If that's the case, you probably have a lot of ideas already. Maybe you have even selected the pictures and worked on the contents of the first edition, right? It all seems to make sense and you start getting the feeling...

read more
Advertising in newspapers: how effective is that?

Advertising in newspapers: how effective is that?

Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing people during the pandemic. Newspapers, on- and offline, seem to be...

read more