Most online newspapers reported an increase of their reader base during the lockdown period. Coronavirus has reminded us all of the value and the importance of information. However newspapers and magazines still have a challenge to face. Now they need to start working...
Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing people during the pandemic. Newspapers, on- and offline, seem to be...
In the times of fake news, Covid-19 and an overwhelming amount of messages and media, newspapers have proven to be vital. If a few months ago most people used to spend their time consuming interesting content, now we all look for more than that. We need actual,...
Covid-19 has changed everything, from the way we live, to the way we consume news. This is particularly evident when we take a look at the data of local news consumption. Before the pandemic, local media were facing many challenges that threatened their very...
Reuters Institute Digital News Report 2020 is here. The report tries to answer to this main question: how is news being consumed worldwide? It was conducted at the beginning of the current year using an online questionnaire. Also, Oxford University's Institute took...
A very common problem for publishers, bloggers and content creators in general is to increase their traffic volumes. Even though we spend hours researching, planning and writing, we don't always manage to attract more people to our websites. In this case, something...
According to the latest eMarketer forecast, mobile video consumption will grow by 5 minutes this year. Also, in-app video consumption will increase by 10 minutes compared to the previous year. It seems like video consumption keeps growing and this is good news for...
According to the IAB/PwC U.S. Podcast Advertising Revenue Study, "2020 Podcast ad revenue is expected to increase by 14.7%". Despite Covid-19 podcasts keep growing. They are meant to hit $1 billion this year and this is great news. Numbers were already very impressive...
As part of our series of articles dedicated to explore the top business models for publishers, today we analyze the less common business ideas. Even though they are not that obvious or frequent as, e.g. creating branded content or leveraging advertising, these options...
Last week we explored some of the most common monetization strategies for publishers. However, there are many others that might now be so popular. Ready to learn more about the top business models for publishers? Then... keep reading! Leveraging e-commerce...
Publishers have been working hard to overcome the current crisis and the effort will pay off not just now, but also, in the long term. Why? Because by innovating they are diversifying too. And diversity is the a premise for building sustainable business models. In...
Three years ago Spotify launched Ad Studio, their own self-service ad platform. Since then, the platform has seen how their revenue kept only growing. In fact, Spotify's ad-supported revenue in Q4 2019 was €217m ($244m), up 23% YoY. The figures are impressive and the...