When nothing goes as planned, we have two options: adjusting or giving up. Publishers are currently struggling to survive and thrive in something that is a tough environment, but not a hostile one. This is an important distinction. Things are hard because the Covid-19...
The publishing industry is working against the clock to launch new products on two main fronts: audience and advertisers. Despite the increase in subscriptions that many publishers are seeing now, a significant chunk of their total revenue still comes from advertising...
Even though traditional display advertising is still an important part of most publishers’ revenue, the need for diversification has led publishers to start working on new options for advertisers. Complex audience demands, banner fatigue and more evolved advertising...
When life changes so drastically like in the past few months nothing can be the same anymore. The things we used to do, buy or read are part of the life we used to have. Some of them have become unnecessary or irrelevant. Some others have just changed their function...
You might think that all a publisher needs is an advertiser. As a matter of fact, one cannot exist without the other. However a situation like the current one has shown that what we thought to be true may have just been just an illusion. Our certainties, our...
Even though today those days might seem remote, there was a time when paying for movies, newspapers or music was not a choice, but the only possible way to access and enjoy content. Most people never thought about the possibility of not paying for it until the...
Most advertisers and publishers are rethinking their operations and modifying essential aspects. We could say that they are changing, but really, they are evolving, continuing a process that began, for many, before the current crisis. We seem to have...
We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...
Before the outbreak of a pandemic that has turned our reality into a surreal dystopia, brand-safety practices seem to be, like many other things in life, clear and logical. However, Covid-19 is shaking up the world and the advertising industry as we know them. Even...
Despite the convulsive days that people and markets are currently going through, we have good news, 45.12% of the world’s population owns a smartphone. This translates into 3.5 million smartphone users across the world that keep downloading and using apps. Moreover,...
Coronavirus has arrived to disrupt our lives and its consequences are still unknown. Between enormous restrictions and uncertainty, the global advertising industry seems to be doing both, slowing down in some verticals and pivoting in others. With key industry events...
It is a fact that we have more data than ever. So much, that we may feel overwhelmed by such a high volume of information. However, we shouldn’t lose our focus. This data is our eyes and ears when it comes to understanding what our audience wants and therefore data...
Small-to-midsize businesses make up 99% of the US and the UK business. The percentage is similar across most European and Asian countries and the variation is minimal at a global scale. Their role in the global economy is rather vital and this is something that Google...
