How to build a better subscriber experience in 3 steps

Most online newspapers reported an increase of their reader base during the lockdown period. Coronavirus has reminded us all of the value and the importance of information. However newspapers and...

Advertising in newspapers: how effective is that?

Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing...

Newspapers are more important than ever and here is why.

In the times of fake news, Covid-19 and an overwhelming amount of messages and media, newspapers have proven to be vital. If a few months ago most people used to spend their time consuming...

The importance of local media in the times of Covid-19.

Covid-19 has changed everything, from the way we live, to the way we consume news. This is particularly evident when we take a look at the data of local news consumption. Before the pandemic, local...

Key facts from the Reuters Institute Digital News Report 2020.

Reuters Institute Digital News Report 2020 is here. The report tries to answer to this main question: how is news being consumed worldwide? It was conducted at the beginning of the current year...

How to use content curation to increase your traffic.

A very common problem for publishers, bloggers and content creators in general is to increase their traffic volumes. Even though we spend hours researching, planning and writing, we don't always...

Video consumption keeps growing and this is good news for publishers.

According to the latest eMarketer forecast, mobile video consumption will grow by 5 minutes this year. Also, in-app video consumption will increase by 10 minutes compared to the previous year. It...

Podcast ad revenues are expected to grow almost 15% in the US.

According to the IAB/PwC U.S. Podcast Advertising Revenue Study, "2020 Podcast ad revenue is expected to increase by 14.7%". Despite Covid-19 podcasts keep growing. They are meant to hit $1 billion...

Top business models for publishers – Part III

As part of our series of articles dedicated to explore the top business models for publishers, today we analyze the less common business ideas. Even though they are not that obvious or frequent as,...

Top business models for publishers – Part II

Last week we explored some of the most common monetization strategies for publishers. However, there are many others that might now be so popular. Ready to learn more about the top business models...
Advertising in newspapers: how effective is that?

Advertising in newspapers: how effective is that?

Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing people during the pandemic. Newspapers, on- and offline, seem to be...

read more
Top business models for publishers – Part III

Top business models for publishers – Part III

As part of our series of articles dedicated to explore the top business models for publishers, today we analyze the less common business ideas. Even though they are not that obvious or frequent as, e.g. creating branded content or leveraging advertising, these options...

read more
Top business models for publishers – Part II

Top business models for publishers – Part II

Last week we explored some of the most common monetization strategies for publishers. However, there are many others that might now be so popular. Ready to learn more about the top business models for publishers? Then... keep reading! Leveraging e-commerce...

read more
Top business models for publishers – Part I

Top business models for publishers – Part I

Publishers have been working hard to overcome the current crisis and the effort will pay off not just now, but also, in the long term. Why? Because by innovating they are diversifying too. And diversity is the a premise for building sustainable business models. In...

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