Probably one of the most resilient industries ever, the publishing industry keeps moving forward in 2021. After a year of changes and drastic decisions, those publishers who passed the stress test are growing stronger and moving confident towards an equally...
Although last year was not really a great year for anyone, we are getting used to living in uncertain times. This might not seem that important, but it is. Why? Because uncertainty has become the fuel many publishers and organizations needed to activate their engines,...
Although 2020 was a very difficult year for everyone and despite the idea that print is dead, the number of print magazines launched in the US was not as low as one might have thought. 60 new print magazines were launched in total. The amount of digital publications...
Let's be honest 2020 has not been a good year for publishers. But there are reasons to believe that 2021 will be much better. And if you still had doubts, here are 5 trends publishers should expect in 2021. However, making sure that this year will be financially...
2020 has been the year of the pandemic, but also the perfect time to think about what really matters. As incredible as it may sound, the world suddenly stopped from most of us. Those who were not saving lives or keeping the basic services afloat, were either battling...
Last week we gave you some ideas of awesome Christmas posts but, since we know they were not enough... Why don't you keep reading this post to find out what are THE OTHER top Christmas post ideas to monetize the season? Yep. Part II is here to help you fill in the...
We know that you are already preparing for Christmas. You've probably got a few awesome posts and a lot of ideas, but if that's not really the case... Why don't you let us help you with that? Here are the top Christmas post ideas to monetize the season. So, grab a...
Seasonal content is always a great way to drive more traffic to your blog or website. Especially the last quarter of the year, when publishers can take advantage of Amazon Prime Day, Thanksgiving, Black Friday, Cyber Monday and Christmas to increase reach and even...
Cyber Monday is already over, but its benefits will last for a while. So, now that we can take a break from so many shopping events and before we start preparing for Christmas, it's time to reflect upon everything. Here are a few facts and some publisher thoughts on...
Black Friday marks the beginning of the holiday shopping season. That's why advertisers save a significant part of their total budget to spend it now. That means that not only the competition between advertisers, but also, the yield for publishers is huge. Therefore...
For the past three years, BuzzFeed has been working hard to prove that they are a creator-friendly organization. After the many criticisms received by former employees, the company launched The Creators Program to retain talent and cooperate with personalities who are...
Sponsored articles are one of the top performing marketing resources. However, they can also be problematic when written in a deceptive way. Here is how to write the perfect sponsored article while keeping your readers happy. So, whether you have your own magazine or...