Black Friday marks the beginning of the holiday shopping season. That's why advertisers save a significant part of their total budget to spend it now. That means that not only the competition between advertisers, but also, the yield for publishers is huge. Therefore...
For the past three years, BuzzFeed has been working hard to prove that they are a creator-friendly organization. After the many criticisms received by former employees, the company launched The Creators Program to retain talent and cooperate with personalities who are...
Sponsored articles are one of the top performing marketing resources. However, they can also be problematic when written in a deceptive way. Here is how to write the perfect sponsored article while keeping your readers happy. So, whether you have your own magazine or...
Last week we talked about sponsored content. Now that we know exactly what it is, we can start to analyze it. What are the main pros and cons of sponsored content? If you are considering giving it a go, you might want to find out more about it before you start...
Statistically speaking, people publish 2.75 million new blog posts a day only on WordPress. However, there are many other publishing platforms, newspapers and magazines. The amount of content that we produce is overwhelming. Therefore, sometimes it is also very hard...
Despite the initial idea that digital would kill print media, digital has become a complementary part of many complex multimedia publishing strategies. It has clear advantages that could make it a very economical and profitable option. So, if you want to give it a go,...
Do you want to launch your own online magazine? If that's the case, you probably have a lot of ideas already. Maybe you have even selected the pictures and worked on the contents of the first edition, right? It all seems to make sense and you start getting the feeling...
Right when everything goes digital, some online magazines have decided to do exactly the oposite. Why? Does it really make sense to launch a printed edition of a digital magazine or a blog? Let's find out. This is what happens when digital goes printed: the Giallo...
Most online newspapers reported an increase of their reader base during the lockdown period. Coronavirus has reminded us all of the value and the importance of information. However newspapers and magazines still have a challenge to face. Now they need to start working...
Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing people during the pandemic. Newspapers, on- and offline, seem to be...
In the times of fake news, Covid-19 and an overwhelming amount of messages and media, newspapers have proven to be vital. If a few months ago most people used to spend their time consuming interesting content, now we all look for more than that. We need actual,...
Covid-19 has changed everything, from the way we live, to the way we consume news. This is particularly evident when we take a look at the data of local news consumption. Before the pandemic, local media were facing many challenges that threatened their very...