Despite the initial idea that digital would kill print media, digital has become a complementary part of many complex multimedia publishing strategies. It has clear advantages that could make it a very economical and profitable option. So, if you want to give it a go,...
Do you want to launch your own online magazine? If that's the case, you probably have a lot of ideas already. Maybe you have even selected the pictures and worked on the contents of the first edition, right? It all seems to make sense and you start getting the feeling...
Right when everything goes digital, some online magazines have decided to do exactly the oposite. Why? Does it really make sense to launch a printed edition of a digital magazine or a blog? Let's find out. This is what happens when digital goes printed: the Giallo...
Most online newspapers reported an increase of their reader base during the lockdown period. Coronavirus has reminded us all of the value and the importance of information. However newspapers and magazines still have a challenge to face. Now they need to start working...
Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing people during the pandemic. Newspapers, on- and offline, seem to be...
In the times of fake news, Covid-19 and an overwhelming amount of messages and media, newspapers have proven to be vital. If a few months ago most people used to spend their time consuming interesting content, now we all look for more than that. We need actual,...
Covid-19 has changed everything, from the way we live, to the way we consume news. This is particularly evident when we take a look at the data of local news consumption. Before the pandemic, local media were facing many challenges that threatened their very...
Reuters Institute Digital News Report 2020 is here. The report tries to answer to this main question: how is news being consumed worldwide? It was conducted at the beginning of the current year using an online questionnaire. Also, Oxford University's Institute took...
A very common problem for publishers, bloggers and content creators in general is to increase their traffic volumes. Even though we spend hours researching, planning and writing, we don't always manage to attract more people to our websites. In this case, something...
According to the latest eMarketer forecast, mobile video consumption will grow by 5 minutes this year. Also, in-app video consumption will increase by 10 minutes compared to the previous year. It seems like video consumption keeps growing and this is good news for...
According to the IAB/PwC U.S. Podcast Advertising Revenue Study, "2020 Podcast ad revenue is expected to increase by 14.7%". Despite Covid-19 podcasts keep growing. They are meant to hit $1 billion this year and this is great news. Numbers were already very impressive...
As part of our series of articles dedicated to explore the top business models for publishers, today we analyze the less common business ideas. Even though they are not that obvious or frequent as, e.g. creating branded content or leveraging advertising, these options...