In one of our latest posts, we talked about how publishers need to understand Gen Z and how their mind works. The power that this generation has is great, in terms of both spending and influence. One of the most defining characteristics of Gen Z is that they have...
Easter is the next big holiday and, as any other special event, it’s a great opportunity for publishers to maximize their revenue. In these seasonal dates, people will be actively looking for new gift ideas and activities to enjoy during this time. That’s why they...
The Covid-19 pandemic started in 2020 and forced us to change our social life and consumption habits. The digital world became our source for communication, information and entertainment, changing the game for publishers, who notoriously increased their content...
Although it’s hard to believe, Internet usage has a large carbon footprint and it contributes heavily to global carbon emissions. It represents around 3.7% of the total emissions according to the BBC. To put it into perspective, it has a similar impact as the airline...
Generating sponsored content seems like an easy feat. In fact, it is more effective than traditional advertising as 78% of marketing professionals believe. First, let's talk about what sponsored content is. In Hubspot's words, it is “a type of promotional media that's...
We’re already deep into 2022 and, as every company, you’ve had to look back at what you’ve achieved last year and see what can be improved. Still, the main goal of any publisher is to generate revenue. If you’re still not sure about what to do to keep increasing your...
If you are considering creating an ad server yourself, you must be having a lot of questions. Why not use an already existing one? Isn’t it highly costly? And time consuming? Actually, there are a lot of benefits to building your own ad server. First and foremost, you...
It is not hard to find anything on the Internet. Whatever we want, from news to entertainment, everything is there, in that vast digital space. Available to anyone. Except, maybe for premium or exclusive content. In that case, it is pretty clear why people pay for...
Along with subscriptions, advertising is the top monetization strategy for publishers. However, the deprecation of third-party cookies makes it challenging for both advertisers and publishers to keep operating as usual. With challenge comes change! And -let's not...
After a great 2021, most publishers feel optimistic and focus now on scalability. Subscriptions and advertising revenues -traditionally the two main monetization sources- keep growing and the trend does not seem to change any time soon. Although growth parameters are...
A lot happened in 2020 - a global pandemic, US elections, protests… People have been looking for reliable sources to stay informed, and it has been reflected in the growth of digital subscriptions in the last couple of years. But not only news subscriptions have seen...
2021 has come to an end and it’s time to start the new year with new trends and predictions. This is the year when we will slowly recover from the pandemic and we’ve definitely learnt some things along the way. It has affected our social and individual behavior and...