Along with subscriptions, advertising is the top monetization strategy for publishers. However, the deprecation of third-party cookies makes it challenging for both advertisers and publishers to keep operating as usual. With challenge comes change! And -let's not...
After a great 2021, most publishers feel optimistic and focus now on scalability. Subscriptions and advertising revenues -traditionally the two main monetization sources- keep growing and the trend does not seem to change any time soon. Although growth parameters are...
A lot happened in 2020 - a global pandemic, US elections, protests… People have been looking for reliable sources to stay informed, and it has been reflected in the growth of digital subscriptions in the last couple of years. But not only news subscriptions have seen...
2021 has come to an end and it’s time to start the new year with new trends and predictions. This is the year when we will slowly recover from the pandemic and we’ve definitely learnt some things along the way. It has affected our social and individual behavior and...
You may already know about one of the biggest upcoming changes in the digital advertising world - Google Chrome is following the steps of Firefox and Safari and is making third-party cookies obsolete by 2023. The news were announced in 2019 and, since then, the ad...
If 2021 has been an interesting year for media publishers, 2022 will bring with it much more news and opportunities. Even if both journalists and audiences have been ‘burnt out’ by the intensity of the news, caused by the persistent Covid-19 crisis, Media Publishers...
According to emarketer.com, more than 70% of US adults listened to digital audio content at least once a month in 2020 and 91,7% of this occurred by mobile. If you remember, some time ago we were talking about how publishers are amplifying their podcast libraries....
The countdown is over! Two of the most exciting events of the year are here: Black Friday and Cyber Monday. Do you remember? Some time ago we gave you some tips on how to drive more ad revenue during these special days. If you haven't read our article, check it out...
It has been the news of the month: Facebook is changing the name of its business into Meta and it will create a new amazing universe: the Metaverse. Do you know what this new technology is? And what will be its main purpose? It's still just an idea. It will be the...
Data democratization is one of the most discussed topics of the last years. In fact, if publishers want to become more competitive, they should work on a proper strategy for the democratization of their information. According to Bernard Marr, bestselling author of...
As most of you probably know, in an effort to protect consumer privacy, Google is making it harder for marketers to collect information about consumers via third-party data and next year, it will remove third-party cookies from the Chrome browser. This change...
Black Friday and Cyber Week, two of the busiest times of the year, are coming. These ‘celebrations’ are the beginning of the shopping season that ends with the Christmas sales. So, they are two main events for retailers, but also for publishers. Why? Quoting the words...