Why should publishers invest in a great user experience?

Creating a good user experience for your audience is one of the more important aspects that publishers should focus on. Yes, creating quality content, having a well planned SEO strategy or...

How to leverage the rise of content creation by marketers

Content creation has seen a steady rise in the last couple of years. This has surely been one of the effects of the pandemic, when brands have realized the importance of content marketing to...

How publishers can connect with Gen Z

It’s safe to say that the publishing industry has changed a lot in the last few years. The power of Gen Z has definitely impacted the way publishers promote their content. Gen Z includes everyone...

How publishers can create revenue via ecommerce

Ecommerce is one of many streams that publishers can use to maximize their income as part of their revenue mix. Along with subscriptions, it has become one of the top practices that have grown in...

Understanding how Gen Z consumes news

In one of our latest posts, we talked about how publishers need to understand Gen Z and how their mind works. The power that this generation has is great, in terms of both spending and influence....

How publishers can increase their traffic during Easter

Easter is the next big holiday and, as any other special event, it’s a great opportunity for publishers to maximize their revenue. In these seasonal dates, people will be actively looking for new...

How are publishers dealing with pandemic fatigue in 2022?

The Covid-19 pandemic started in 2020 and forced us to change our social life and consumption habits. The digital world became our source for communication, information and entertainment, changing...

Is it possible to reduce the carbon footprint in digital marketing?

Although it’s hard to believe, Internet usage has a large carbon footprint and it contributes heavily to global carbon emissions. It represents around 3.7% of the total emissions according to the...

How to sell sponsored content to brands

Generating sponsored content seems like an easy feat. In fact, it is more effective than traditional advertising as 78% of marketing professionals believe. First, let's talk about what sponsored...

4 ways publishers can generate revenue

We’re already deep into 2022 and, as every company, you’ve had to look back at what you’ve achieved last year and see what can be improved. Still, the main goal of any publisher is to generate...
Scalability and audience growth: Time to go for it

Scalability and audience growth: Time to go for it

After a great 2021, most publishers feel optimistic and focus now on scalability. Subscriptions and advertising revenues -traditionally the two main monetization sources- keep growing and the trend does not seem to change any time soon. Although growth parameters are...

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How publishers are benefiting from subscription growth

How publishers are benefiting from subscription growth

A lot happened in 2020 - a global pandemic, US elections, protests… People have been looking for reliable sources to stay informed, and it has been reflected in the growth of digital subscriptions in the last couple of years. But not only news subscriptions have seen...

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5 Big trends to watch in 2022

5 Big trends to watch in 2022

2021 has come to an end and it’s time to start the new year with new trends and predictions. This is the year when we will slowly recover from the pandemic and we’ve definitely learnt some things along the way. It has affected our social and individual behavior and...

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How publishers can prepare for the first-party data world

How publishers can prepare for the first-party data world

You may already know about one of the biggest upcoming changes in the digital advertising world - Google Chrome is following the steps of Firefox and Safari and is making third-party cookies obsolete by 2023. The news were announced in 2019 and, since then, the ad...

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5 Media Trends for 2022:

5 Media Trends for 2022:

If 2021 has been an interesting year for media publishers, 2022 will bring with it much more news and opportunities. Even if both journalists and audiences have been ‘burnt out’ by the intensity of the news, caused by the persistent Covid-19 crisis, Media Publishers...

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Benefits of audio content for publishers

Benefits of audio content for publishers

According to emarketer.com, more than 70% of US adults listened to digital audio content at least once a month in 2020 and 91,7% of this occurred by mobile. If you remember, some time ago we were talking about how publishers are amplifying their podcast libraries....

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How to increase paid subscriptions during Black Friday

How to increase paid subscriptions during Black Friday

The countdown is over! Two of the most exciting events of the year are here: Black Friday and Cyber Monday. Do you remember? Some time ago we gave you some tips on how to drive more ad revenue during these special days. If you haven't read our article, check it out...

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How will Facebook’s Metaverse affect publishers?

How will Facebook’s Metaverse affect publishers?

It has been the news of the month: Facebook is changing the name of its business into Meta and it will create a new amazing universe: the Metaverse. Do you know what this new technology is? And what will be its main purpose? It's still just an idea. It will be the...

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Why is data democratization important for publishers?

Why is data democratization important for publishers?

Data democratization is one of the most discussed topics of the last years. In fact, if publishers want to become more competitive, they should work on a proper strategy for the democratization of their information. According to Bernard Marr, bestselling author of...

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The importance of first-party data for publishers

The importance of first-party data for publishers

As most of you probably know, in an effort to protect consumer privacy, Google is making it harder for marketers to collect information about consumers via third-party data and next year, it will remove  third-party cookies from the Chrome browser. This change...

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Black Friday: Last minute tips for publishers

Black Friday: Last minute tips for publishers

Black Friday and Cyber Week, two of the busiest times of the year, are coming. These ‘celebrations’ are the beginning of the shopping season that ends with the Christmas sales. So, they are two main events for retailers, but also for publishers. Why? Quoting the words...

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