How the publishing industry survived 2020

Although 2020 was a very difficult year for everyone and despite the idea that print is dead, the number of print magazines launched in the US was not as low as one might have thought. 60 new print...

5 trends publishers should expect in 2021

Let's be honest 2020 has not been a good year for publishers. But there are reasons to believe that 2021 will be much better. And if you still had doubts, here are 5 trends publishers should expect...

Lessons from 2020 that will still be important in 2021

2020 has been the year of the pandemic, but also the perfect time to think about what really matters. As incredible as it may sound, the world suddenly stopped from most of us. Those who were not...

Top Christmas post ideas to monetize the season – Part II

Last week we gave you some ideas of awesome Christmas posts but, since we know they were not enough... Why don't you keep reading this post to find out what are THE OTHER top Christmas post ideas to...

Top Christmas post ideas to monetize the season – Part I

We know that you are already preparing for Christmas. You've probably got a few awesome posts and a lot of ideas, but if that's not really the case... Why don't you let us help you with that? Here...

5 types of Christmas content to increase traffic

Seasonal content is always a great way to drive more traffic to your blog or website. Especially the last quarter of the year, when publishers can take advantage of Amazon Prime Day, Thanksgiving,...

A few facts and some publisher thoughts on Cyber Monday

Cyber Monday is already over, but its benefits will last for a while. So, now that we can take a break from so many shopping events and before we start preparing for Christmas, it's time to reflect...

How to monetize Black Friday. A quick guide for publishers

Black Friday marks the beginning of the holiday shopping season. That's why advertisers save a significant part of their total budget to spend it now. That means that not only the competition...

BuzzFeed’s SponCon or the value of content creators

For the past three years, BuzzFeed has been working hard to prove that they are a creator-friendly organization. After the many criticisms received by former employees, the company launched The...

How to write the perfect sponsored article

Sponsored articles are one of the top performing marketing resources. However, they can also be problematic when written in a deceptive way. Here is how to write the perfect sponsored article while...
How to start your online magazine from scratch

How to start your online magazine from scratch

Do you want to launch your own online magazine? If that's the case, you probably have a lot of ideas already. Maybe you have even selected the pictures and worked on the contents of the first edition, right? It all seems to make sense and you start getting the feeling...

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Advertising in newspapers: how effective is that?

Advertising in newspapers: how effective is that?

Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing people during the pandemic. Newspapers, on- and offline, seem to be...

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Top business models for publishers – Part III

Top business models for publishers – Part III

As part of our series of articles dedicated to explore the top business models for publishers, today we analyze the less common business ideas. Even though they are not that obvious or frequent as, e.g. creating branded content or leveraging advertising, these options...

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