How can Publishers Maximize Advertising Revenue?

Maximizing advertising revenue is a fundamental process for every publisher.  It’s easy to say but not so easy to execute, that’s why this week we want to give you some tips to improve and...

5 Great Twitter Updates That Can Be Really Useful For Publishers

It’s the number one microblogging platform and it does not stop changing and evolving. You've probably guessed it. We are talking about Twitter. It recently launched some amazing updates that can be...

Engagement Metrics For Publishers: How To Improve Your Content Performance

Engagement metrics are becoming increasingly important for publishers. As the industry evolves, KPIs and performance metrics change. Engagement metrics are key to understanding whether your audience...

Why Live Streaming Events Are Useful For Publishers

Live streaming events were already growing a lot in the last few years. However, with the arrival of the pandemic they became much more common and somehow, necessary too. But let’s start from the...

How Artificial Intelligence Can Help Publishers

The name sounds like science fiction: Artificial Intelligence (commonly known as AI). However this technology is here to stay. Do you remember the article that we published at the beginning of the...

Why Are Mobile Apps Useful For Publishers?

Mobile apps are becoming essential for Publishers growth. According to buildfire.com, 69% of all US digital media traffic comes from mobile apps.  But let’s start from the beginning and define...

Why Are Podcasts Useful For Publishers?

Podcast revolution! This format has completely changed audio storytelling!  But, what is a podcast?  According to Oxford English Dictionary: A digital audio file of speech, music,...

How Media Publishers Can Create Amazing Newsletters

Are you a media publisher and you still haven’t worked on your personalized newsletters? It’s time to arrange your own one. With newsletters you’re talking directly to your audience. It’s a personal...

How Social Media Can Help Publishers

If some publishers still see social media as a threat, some others are committed to leverage its enormous power. According to the new report released by Echobox, a media publishing platform, and...

Why virtual events are an opportunity for many publishers

Events had become part of most publishers' revenue streams, but the pandemic changed the situation dramatically. The reactions to the new situation were many and very different. Some publishers...
Telegram For Publishers: A Powerful Tool

Telegram For Publishers: A Powerful Tool

Telegram for Publishers: What is it? Telegram is a free messaging app, with a simple and intuitive interface and focused privacy. Many consider it as a “simple version of Whatsapp”, but there is much more behind it.  Let's discover together why Telegram for...

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Are Facebook Podcasts Useful To Publishers?

Are Facebook Podcasts Useful To Publishers?

Back in April Facebook announced that the company was working on its own podcast platform. As published by The Verge, now the company has confirmed that podcasts are finally coming to Facebook this week. That's exciting news for marketers, social media managers, and...

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Why Transparency Helps Rank Higher on Google

Why Transparency Helps Rank Higher on Google

Over a week ago, Google published new information regarding its policies in general and its news' policies, in particular. According to the organization, transparency plays a major role when prioritizing the sources with the highest visibility. Why? Trust and...

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Instagram can help publishers grow subscriptions

Instagram can help publishers grow subscriptions

As publishers focus on building and increase subscriber bases, Instagram becomes more and more relevant. While it does not seem to be directly related, the social network is in fact a potential cornerstone of the strategy. Why? Here is how Instagram can help...

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Why first-party data can deliver brand uplift

Why first-party data can deliver brand uplift

As brands and organizations look for ways to overcome potential threats is a cookieless world, publishers are seeing how first-party data can deliver very positive results. The British newspaper The Guardian carried out a research with over 350 first-party data...

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Ad Revenues Keep Growing For The Largest Media Owners

Ad Revenues Keep Growing For The Largest Media Owners

According to GroupM's latest report, recent data from the US and Europe show that digital ad revenues keep growing for the largest media owners. They grew by around 40% worldwide and by more than 30% in each of the US and Europe during the first three months of 2021....

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How ad revenue can keep growing: Acceptable Ads

How ad revenue can keep growing: Acceptable Ads

As paradoxical as it may sound, Acceptable Ads may be the solution to the problem of adblocking. Adblocking on both mobile and desktop continues to grow. However, that does not mean that advertising revenue is an option publishers should not consider. It only means...

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Innovative formats for publishers to explore in 2021

Innovative formats for publishers to explore in 2021

Because of the complexity of an audience that lives fast, consumes loads of content a day and has become very social and digital, publishers have it always harder to get their attention. However, changing the format can be the solution to this common issue. Here are a...

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4 tactics for publishers to increase engagement in 2021

4 tactics for publishers to increase engagement in 2021

Since most publishers have seen an increase in traffic, their main goal right now it to generate engagement to retain their audience. Easier said than done, right? If you are also dealing with this challenge, here are 4 tactics for publishers to increase engagement in...

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All You Should Know About Livestreaming eCommerce

All You Should Know About Livestreaming eCommerce

According to Forbes, "livestreaming E-Commerce is promoting and selling goods through influencer streams on their own social media channels". It is already massive in China and rapidly expanding to the US and Europe. We've already mentioned that it is also a great...

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How to leverage seasonality & optimize ad revenue

How to leverage seasonality & optimize ad revenue

Every single publisher on Earth has noticed how RPMs fluctuate throughout the year. These changes are based on many factors such as advertiser budgets, consumer trends, and seasonality. Publishers can control some of them, but some others are completely out of...

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