Video consumption keeps growing and this is good news for publishers.

According to the latest eMarketer forecast, mobile video consumption will grow by 5 minutes this year. Also, in-app video consumption will increase by 10 minutes compared to the previous year. It...

Podcast ad revenues are expected to grow almost 15% in the US.

According to the IAB/PwC U.S. Podcast Advertising Revenue Study, "2020 Podcast ad revenue is expected to increase by 14.7%". Despite Covid-19 podcasts keep growing. They are meant to hit $1 billion...

Top business models for publishers – Part III

As part of our series of articles dedicated to explore the top business models for publishers, today we analyze the less common business ideas. Even though they are not that obvious or frequent as,...

Top business models for publishers – Part II

Last week we explored some of the most common monetization strategies for publishers. However, there are many others that might now be so popular. Ready to learn more about the top business models...

Top business models for publishers – Part I

Publishers have been working hard to overcome the current crisis and the effort will pay off not just now, but also, in the long term. Why? Because by innovating they are diversifying too. And...

Why serve video ads on an online music streaming platform.

Three years ago Spotify launched Ad Studio, their own self-service ad platform. Since then, the platform has seen how their revenue kept only growing. In fact, Spotify's ad-supported revenue in Q4...

Why publishers are amplifying their podcast libraries.

I am sure you know why. Because podcasts are simply amazing, right? They are such a nice thing to enjoy! You can go for a run and listen to your podcast. You feel bored and lonely at home, but, hey,...

What does quality content mean? The mystery explained.

Publishers are focusing more and more everyday on quality. This seems to be the basis of most growing strategies. By now, publishers know that they have to create good content in order to thrive....

The best strategy for publishers to grow.

Although times seem to have changed for good, some things will always be the same. Covid-19 has not only modified our lifestyle, but it has also helped us realize what our real needs are. This is...

Why publishers and advertisers need to work together.

When nothing goes as planned, we have two options: adjusting or giving up. Publishers are currently struggling to survive and thrive in something that is a tough environment, but not a hostile one....
Are publishers changing their content?

Are publishers changing their content?

When life changes so drastically like in the past few months nothing can be the same anymore. The things we used to do, buy or read are part of the life we used to have. Some of them have become unnecessary or irrelevant. Some others have just changed their function...

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New concerns, new possibilities. New partners?

New concerns, new possibilities. New partners?

You might think that all a publisher needs is an advertiser. As a matter of fact, one cannot exist without the other. However a situation like the current one has shown that what we thought to be true may have just  been just an illusion. Our certainties, our...

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Is the business model changing for publishers?

Is the business model changing for publishers?

Even though today those days might seem remote, there was a time when paying for movies, newspapers or music was not a choice, but the only possible way to access and enjoy content. Most people never thought about the possibility of not paying for it until the...

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Make it digital, make it happen.

Make it digital, make it happen.

Most advertisers and publishers are rethinking their operations and modifying essential aspects. We could say that they are changing, but really, they are evolving, continuing a process that began, for many, before the current crisis.  We seem to have...

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New normal: adjusting or defining?

New normal: adjusting or defining?

We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...

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Is Covid-19 changing brand safety practices?

Is Covid-19 changing brand safety practices?

Before the outbreak of a pandemic that has turned our reality into a surreal dystopia, brand-safety practices seem to be, like many other things in life, clear and logical. However, Covid-19 is shaking up the world and the advertising industry as we know them. Even...

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Data First Buying Strategies Should Be Commonplace.

Data First Buying Strategies Should Be Commonplace.

It is a fact that we have more data than ever. So much, that we may feel overwhelmed by such a high volume of information. However, we shouldn’t lose our focus. This data is our eyes and ears when it comes to understanding what our audience wants and therefore data...

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