How to choose the right digital platform for your magazine

Despite the initial idea that digital would kill print media, digital has become a complementary part of many complex multimedia publishing strategies. It has clear advantages that could make it a...

How to start your online magazine from scratch

Do you want to launch your own online magazine? If that's the case, you probably have a lot of ideas already. Maybe you have even selected the pictures and worked on the contents of the first...

When digital goes printed: the Giallo Zafferano case

Right when everything goes digital, some online magazines have decided to do exactly the oposite. Why? Does it really make sense to launch a printed edition of a digital magazine or a blog? Let's...

How to build a better subscriber experience in 3 steps

Most online newspapers reported an increase of their reader base during the lockdown period. Coronavirus has reminded us all of the value and the importance of information. However newspapers and...

Advertising in newspapers: how effective is that?

Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing...

Newspapers are more important than ever and here is why

In the times of fake news, Covid-19 and an overwhelming amount of messages and media, newspapers have proven to be vital. If a few months ago most people used to spend their time consuming...

The importance of local media in the times of Covid-19

Covid-19 has changed everything, from the way we live, to the way we consume news. This is particularly evident when we take a look at the data of local news consumption. Before the pandemic, local...

Key facts from the Reuters Institute Digital News Report 2020

Reuters Institute Digital News Report 2020 is here. The report tries to answer to this main question: how is news being consumed worldwide? It was conducted at the beginning of the current year...

How to use content curation to increase your traffic

A very common problem for publishers, bloggers and content creators in general is to increase their traffic volumes. Even though we spend hours researching, planning and writing, we don't always...

Video consumption keeps growing and this is good news for publishers

According to the latest eMarketer forecast, mobile video consumption will grow by 5 minutes this year. Also, in-app video consumption will increase by 10 minutes compared to the previous year. It...
Top business models for publishers – Part II

Top business models for publishers – Part II

Last week we explored some of the most common monetization strategies for publishers. However, there are many others that might now be so popular. Ready to learn more about the top business models for publishers? Then... keep reading! Leveraging e-commerce...

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Top business models for publishers – Part I

Top business models for publishers – Part I

Publishers have been working hard to overcome the current crisis and the effort will pay off not just now, but also, in the long term. Why? Because by innovating they are diversifying too. And diversity is the a premise for building sustainable business models. In...

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The best strategy for publishers to grow

The best strategy for publishers to grow

Although times seem to have changed for good, some things will always be the same. Covid-19 has not only modified our lifestyle, but it has also helped us realize what our real needs are. This is the reason why publishers are seeing an unprecedented traffic increase....

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New content, new formats. New publishing era?

New content, new formats. New publishing era?

The publishing industry is working against the clock to launch new products on two main fronts: audience and advertisers. Many publishers are seeing an increase in subscriptions right now. However, a significant chunk of their total revenue still comes from...

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Product diversification or the future of publishing

Product diversification or the future of publishing

Even though traditional display advertising is still an important part of most publishers’ revenue, the need for diversification has led the publishing industry to start working on new options for advertisers. Complex audience demands, banner fatigue and more evolved...

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Are publishers changing their content?

Are publishers changing their content?

When life changes so drastically like in the past few months nothing can be the same anymore. The things we used to do, buy or read are part of the life we used to have. Some of them have become unnecessary or irrelevant. Some others have just changed their function...

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New concerns, new possibilities. New partners?

New concerns, new possibilities. New partners?

You might think that all a publisher needs is an advertiser. As a matter of fact, one cannot exist without the other. However a situation like the current one has shown that what we thought to be true may have just  been just an illusion. Our certainties, our solid...

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Is the business model changing for publishers?

Is the business model changing for publishers?

Even though today those days might seem remote, there was a time when paying for movies, newspapers or music was not a choice. It was the only possible way to access and enjoy content. Most people never thought about the possibility of not paying for it until the...

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