How can publishers leverage push notifications?

How can publishers leverage push notifications?

Loved by advertisers and publishers but hated by readers and users. Have you guessed? We’re talking about push notifications. What does this term mean? According to vwo.com: Push notifications are clickable pop-up messages that appear on your users’ browsers...
How automated journalism can help publishers?

How automated journalism can help publishers?

You’ve probably heard about the benefits of Artificial Intelligence for publishers,  but do you know what automated journalism (also known as robot journalism) is? According to Wikipedia.com: In automated journalism, also known as robot journalism, news articles...
Black Friday: How Can Publishers Drive More Ad Revenue?

Black Friday: How Can Publishers Drive More Ad Revenue?

Both originated in the USA and celebrated some days after Thanksgiving, Black Friday and Cyber Monday are the beginning of the shopping season that ends with the Christmas sales. Year by year, they have been adopted all over the world. These ‘celebrations’ are two of...
How can Publishers Maximize Advertising Revenue?

How can Publishers Maximize Advertising Revenue?

Maximizing advertising revenue is a fundamental process for every publisher.  It’s easy to say but not so easy to execute, that’s why this week we want to give you some tips to improve and maximize your advertising revenue. If you are not so familiar with this...

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