How to choose the right digital platform for your magazine

How to choose the right digital platform for your magazine

Despite the initial idea that digital would kill print media, digital has become a complementary part of many complex multimedia publishing strategies. It has clear advantages that could make it a very economical and profitable option. So, if you want to give it a go,...
How to start your online magazine from scratch

How to start your online magazine from scratch

Do you want to launch your own online magazine? If that’s the case, you probably have a lot of ideas already. Maybe you have even selected the pictures and worked on the contents of the first edition, right? It all seems to make sense and you start getting the...
When digital goes printed: the Giallo Zafferano case

When digital goes printed: the Giallo Zafferano case

Right when everything goes digital, some online magazines have decided to do exactly the oposite. Why? Does it really make sense to launch a printed edition of a digital magazine or a blog? Let’s find out. This is what happens when digital goes printed: the...
How to build a better subscriber experience in 3 steps

How to build a better subscriber experience in 3 steps

Most online newspapers reported an increase of their reader base during the lockdown period. Coronavirus has reminded us all of the value and the importance of information. However newspapers and magazines still have a challenge to face. Now they need to start working...
Advertising in newspapers: how effective is that?

Advertising in newspapers: how effective is that?

Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing people during the pandemic. Newspapers, on- and offline, seem to be...
Newspapers are more important than ever and here is why

Newspapers are more important than ever and here is why

In the times of fake news, Covid-19 and an overwhelming amount of messages and media, newspapers have proven to be vital. If a few months ago most people used to spend their time consuming interesting content, now we all look for more than that. We need actual,...