Why should publishers invest in a great user experience?

Why should publishers invest in a great user experience?

Creating a good user experience for your audience is one of the more important aspects that publishers should focus on. Yes, creating quality content, having a well planned SEO strategy or increasing your subscribers is crucial if you want to grow your business. But...
How to leverage the rise of content creation by marketers

How to leverage the rise of content creation by marketers

Content creation has seen a steady rise in the last couple of years. This has surely been one of the effects of the pandemic, when brands have realized the importance of content marketing to succeed. But producing content is not easy. You need a lot of time to plan,...
How publishers can connect with Gen Z

How publishers can connect with Gen Z

It’s safe to say that the publishing industry has changed a lot in the last few years. The power of Gen Z has definitely impacted the way publishers promote their content. Gen Z includes everyone born between 1997 and 2012, so the oldest members are already in the...
How publishers can create revenue via ecommerce

How publishers can create revenue via ecommerce

Ecommerce is one of many streams that publishers can use to maximize their income as part of their revenue mix. Along with subscriptions, it has become one of the top practices that have grown in importance during the pandemic in the publishing sector. This period has...
Understanding how Gen Z consumes news

Understanding how Gen Z consumes news

In one of our latest posts, we talked about how publishers need to understand Gen Z and how their mind works. The power that this generation has is great, in terms of both spending and influence. One of the most defining characteristics of Gen Z is that they have...
How publishers can increase their traffic during Easter

How publishers can increase their traffic during Easter

Easter is the next big holiday and, as any other special event, it’s a great opportunity for publishers to maximize their revenue. In these seasonal dates, people will be actively looking for new gift ideas and activities to enjoy during this time. That’s why they...

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