Top business models for publishers – Part I

Top business models for publishers – Part I

Publishers have been working hard to overcome the current crisis and the effort will pay off not just now, but also, in the long term. Why? Because by innovating they are diversifying too. And diversity is the a premise for building sustainable business models. In...
Why serve video ads on an online music streaming platform

Why serve video ads on an online music streaming platform

Three years ago Spotify launched Ad Studio, their own self-service ad platform. Since then, the platform has seen how their revenue kept only growing. In fact, Spotify’s ad-supported revenue in Q4 2019 was €217m ($244m), up 23% YoY. The figures are impressive...
Why publishers are amplifying their podcast libraries

Why publishers are amplifying their podcast libraries

I am sure you know why. Because podcasts are simply amazing, right? They are such a nice thing to enjoy! You can go for a run and listen to your podcast. You feel bored and lonely at home, but, hey, it doesn’t matter, because there is a super interesting episode...
What does quality content mean? The mystery explained.

What does quality content mean? The mystery explained.

Publishers are focusing more and more everyday on quality. This seems to be the basis of most growing strategies. By now, publishers know that they have to create good content in order to thrive. However, what does quality content mean? Basically, it should be what...
The best strategy for publishers to grow

The best strategy for publishers to grow

Although times seem to have changed for good, some things will always be the same. Covid-19 has not only modified our lifestyle, but it has also helped us realize what our real needs are. This is the reason why publishers are seeing an unprecedented traffic increase....
Why publishers and advertisers need to work together.

Why publishers and advertisers need to work together.

When nothing goes as planned, we have two options: adjusting or giving up. Publishers are currently struggling to survive and thrive in something that is a tough environment, but not a hostile one. This is an important distinction. Things are hard because the Covid-19...