New normal: adjusting or defining?

New normal: adjusting or defining?

We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...
Is Covid-19 changing brand safety practices?

Is Covid-19 changing brand safety practices?

Before the outbreak of a pandemic that has turned our reality into a surreal dystopia, brand-safety practices seem to be, like many other things in life, clear and logical. However, Covid-19 is shaking up the world and the advertising industry as we know them. Even...
Mobile in-app:  why publishers shouldn’t miss the opportunity

Mobile in-app: why publishers shouldn’t miss the opportunity

Despite the convulsive days that people and markets are currently going through, we have good news, 45.12% of the world’s population owns a smartphone. This translates into 3.5 million smartphone users across the world that keep downloading and using apps. Moreover,...
Data First Buying Strategies Should Be Commonplace

Data First Buying Strategies Should Be Commonplace

It is a fact that we have more data than ever. So much, that we may feel overwhelmed by such a high volume of information. However, we shouldn’t lose our focus. This data is our eyes and ears when it comes to understanding what our audience wants and therefore data...