When digital goes printed: the Giallo Zafferano case

When digital goes printed: the Giallo Zafferano case

Right when everything goes digital, some online magazines have decided to do exactly the oposite. Why? Does it really make sense to launch a printed edition of a digital magazine or a blog? Let’s find out. This is what happens when digital goes printed: the...
How to build a better subscriber experience in 3 steps

How to build a better subscriber experience in 3 steps

Most online newspapers reported an increase of their reader base during the lockdown period. Coronavirus has reminded us all of the value and the importance of information. However newspapers and magazines still have a challenge to face. Now they need to start working...
Advertising in newspapers: how effective is that?

Advertising in newspapers: how effective is that?

Despite the many voices predicting the death of the newspaper industry, it is still very much alive. Alive and, in fact, kicking. Recent studies confirm that newspapers play a vital role informing people during the pandemic. Newspapers, on- and offline, seem to be...
Newspapers are more important than ever and here is why

Newspapers are more important than ever and here is why

In the times of fake news, Covid-19 and an overwhelming amount of messages and media, newspapers have proven to be vital. If a few months ago most people used to spend their time consuming interesting content, now we all look for more than that. We need actual,...
The importance of local media in the times of Covid-19

The importance of local media in the times of Covid-19

Covid-19 has changed everything, from the way we live, to the way we consume news. This is particularly evident when we take a look at the data of local news consumption. Before the pandemic, local media were facing many challenges that threatened their very...
Key facts from the Reuters Institute Digital News Report 2020

Key facts from the Reuters Institute Digital News Report 2020

Reuters Institute Digital News Report 2020 is here. The report tries to answer to this main question: how is news being consumed worldwide? It was conducted at the beginning of the current year using an online questionnaire. Also, Oxford University’s Institute...

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