A very common problem for publishers, bloggers and content creators in general is to increase their traffic volumes. Even though we spend hours researching, planning and writing, we don’t always manage to attract more people to our websites. In this case,...
According to the latest eMarketer forecast, mobile video consumption will grow by 5 minutes this year. Also, in-app video consumption will increase by 10 minutes compared to the previous year. It seems like video consumption keeps growing and this is good news for...
According to the IAB/PwC U.S. Podcast Advertising Revenue Study, “2020 Podcast ad revenue is expected to increase by 14.7%”. Despite Covid-19 podcasts keep growing. They are meant to hit $1 billion this year and this is great news. Numbers were already...
As part of our series of articles dedicated to explore the top business models for publishers, today we analyze the less common business ideas. Even though they are not that obvious or frequent as, e.g. creating branded content or leveraging advertising, these options...
Last week we explored some of the most common monetization strategies for publishers. However, there are many others that might now be so popular. Ready to learn more about the top business models for publishers? Then… keep reading! Leveraging e-commerce...
Publishers have been working hard to overcome the current crisis and the effort will pay off not just now, but also, in the long term. Why? Because by innovating they are diversifying too. And diversity is the a premise for building sustainable business models. In...
