Before the outbreak of a pandemic that has turned our reality into a surreal dystopia, brand safety practices seemed to be, like many other things in life, clear and logical. However, Covid-19 is shaking up the world and the advertising industry as we know them. But...
Despite the convulsive days that people and markets are currently going through, we have good news. 45.12% of the world’s population owns a smartphone. This translates into 3.5 million smartphone users across the world that keep downloading and using apps. Moreover,...
Coronavirus has arrived to disrupt our lives and its consequences are still unknown. Between enormous restrictions and uncertainty, the global advertising industry seems to be doing both, slowing down in some verticals and pivoting in others. The reality is that...
It is a fact that we have more data than ever. So much, that we may feel overwhelmed by such a high volume of information. However, we shouldn’t lose our focus. Data is our eyes and ears when it comes to understanding what our audience wants. Therefore data first...
Small-to-midsize businesses make up 99% of the US and the UK business. The percentage is similar across most European and Asian countries and the variation is minimal at a global scale. Their role in the global economy is rather vital and this is something that Google...
