I’m sure you’ve heard the word “personalization” a lot in the last couple of years. Every article and other kinds of content piece advise both publishers and advertisers to take into account users’ preferences and create curated services for them. And they’re right!...
Creating content is hard work and, sometimes, the results are not as good as expected. But, how about you create content that stays relevant over the years and gets traffic constantly? This is what we call evergreen content, defined by website Digital Marketing...
Generating organic traffic can be a slow and tedious process. Sometimes you see yourself creating a lot of content or looking for SEO strategies but you don’t know exactly how to optimize these activities to improve your performance. For this reason, in today’s...
Social media has become an indispensable part of any publishing strategy. It can help you reach new audiences and share other kinds of content that you wouldn’t be able to via traditional blog posts. However, when we think of social media, we mostly think of...
We’ve talked in the past about how having multiple streams can help publishers to increase their revenue. That’s a well-known fact. Among these stream options, affiliate marketing is one of the easiest ways to monetize your website, and today we will talk about some...
The publishing market is saturated with content. We know that well. Whether it’s news, written articles or repurposed content, publishers usually stick to what they know well to improve their businesses and drive traffic to their site. Differentiating yourself can be...
Working with online influencers has become commonplace for a lot of brands, especially those in retail, beauty, sports and gaming industries. However, not all businesses have the resources and time to get into the world of influencer marketing, or their audiences...
After the “death” of radio and the upsurge of streaming media, who would’ve thought that podcasts would be on the rise? Last year, 57% of Americans older than 12 years old had at least listened to a podcast before, according to Podcast Insights 2021. This is a 29,5%...
Creating a good user experience for your audience is one of the more important aspects that publishers should focus on. Yes, creating quality content, having a well planned SEO strategy or increasing your subscribers is crucial if you want to grow your business. But...
Content creation has seen a steady rise in the last couple of years. This has surely been one of the effects of the pandemic, when brands have realized the importance of content marketing to succeed. But producing content is not easy. You need a lot of time to plan,...
It’s safe to say that the publishing industry has changed a lot in the last few years. The power of Gen Z has definitely impacted the way publishers promote their content. Gen Z includes everyone born between 1997 and 2012, so the oldest members are already in the...
Ecommerce is one of many streams that publishers can use to maximize their income as part of their revenue mix. Along with subscriptions, it has become one of the top practices that have grown in importance during the pandemic in the publishing sector. This period has...