In one of our latest posts, we talked about how publishers need to understand Gen Z and how their mind works. The power that this generation has is great, in terms of both spending and influence. One of the most defining characteristics of Gen Z is that they have...
Easter is the next big holiday and, as any other special event, it’s a great opportunity for publishers to maximize their revenue. In these seasonal dates, people will be actively looking for new gift ideas and activities to enjoy during this time. That’s why they...
The Covid-19 pandemic started in 2020 and forced us to change our social life and consumption habits. The digital world became our source for communication, information and entertainment, changing the game for publishers, who notoriously increased their content...
Although it’s hard to believe, Internet usage has a large carbon footprint and it contributes heavily to global carbon emissions. It represents around 3.7% of the total emissions according to the BBC. To put it into perspective, it has a similar impact as the airline...
Generating sponsored content seems like an easy feat. In fact, it is more effective than traditional advertising as 78% of marketing professionals believe. First, let’s talk about what sponsored content is. In Hubspot’s words, it is “a type of promotional...
We’re already deep into 2022 and, as every company, you’ve had to look back at what you’ve achieved last year and see what can be improved. Still, the main goal of any publisher is to generate revenue. If you’re still not sure about what to do to keep increasing your...
