Three years ago Spotify launched Ad Studio, their own self-service ad platform. Since then, the platform has seen how their revenue kept only growing. In fact, Spotify’s ad-supported revenue in Q4 2019 was €217m ($244m), up 23% YoY. The figures are impressive...
I am sure you know why. Because podcasts are simply amazing, right? They are such a nice thing to enjoy! You can go for a run and listen to your podcast. You feel bored and lonely at home, but, hey, it doesn’t matter, because there is a super interesting episode...
Publishers are focusing more and more everyday on quality. This seems to be the basis of most growing strategies. By now, publishers know that they have to create good content in order to thrive. However, what does quality content mean? Basically, it should be what...
Although times seem to have changed for good, some things will always be the same. Covid-19 has not only modified our lifestyle, but it has also helped us realize what our real needs are. This is the reason why publishers are seeing an unprecedented traffic increase....
When nothing goes as planned, we have two options: adjusting or giving up. Publishers are currently struggling to survive and thrive in something that is a tough environment, but not a hostile one. This is an important distinction. Things are hard because the Covid-19...
The publishing industry is working against the clock to launch new products on two main fronts: audience and advertisers. Many publishers are seeing an increase in subscriptions right now. However, a significant chunk of their total revenue still comes from...
