If you are considering creating an ad server yourself, you must be having a lot of questions. Why not use an already existing one? Isn’t it highly costly? And time consuming? Actually, there are a lot of benefits to building your own ad server. First and foremost, you...
It is not hard to find anything on the Internet. Whatever we want, from news to entertainment, everything is there, in that vast digital space. Available to anyone. Except, maybe for premium or exclusive content. In that case, it is pretty clear why people pay for...
Along with subscriptions, advertising is the top monetization strategy for publishers. However, the deprecation of third-party cookies makes it challenging for both advertisers and publishers to keep operating as usual. With challenge comes change! And -let’s...
After a great 2021, most publishers feel optimistic and focus now on scalability. Subscriptions and advertising revenues -traditionally the two main monetization sources- keep growing and the trend does not seem to change any time soon. Although growth parameters are...
A lot happened in 2020 – a global pandemic, US elections, protests… People have been looking for reliable sources to stay informed, and it has been reflected in the growth of digital subscriptions in the last couple of years. But not only news subscriptions have...
2021 has come to an end and it’s time to start the new year with new trends and predictions. This is the year when we will slowly recover from the pandemic and we’ve definitely learnt some things along the way. It has affected our social and individual behavior and...
