You may already know about one of the biggest upcoming changes in the digital advertising world – Google Chrome is following the steps of Firefox and Safari and is making third-party cookies obsolete by 2023. The news were announced in 2019 and, since then, the...
If 2021 has been an interesting year for media publishers, 2022 will bring with it much more news and opportunities. Even if both journalists and audiences have been ‘burnt out’ by the intensity of the news, caused by the persistent Covid-19 crisis, Media Publishers...
According to emarketer.com, more than 70% of US adults listened to digital audio content at least once a month in 2020 and 91,7% of this occurred by mobile. If you remember, some time ago we were talking about how publishers are amplifying their podcast libraries....
The countdown is over! Two of the most exciting events of the year are here: Black Friday and Cyber Monday. Do you remember? Some time ago we gave you some tips on how to drive more ad revenue during these special days. If you haven’t read our article, check it...
It has been the news of the month: Facebook is changing the name of its business into Meta and it will create a new amazing universe: the Metaverse. Do you know what this new technology is? And what will be its main purpose? It’s still just an idea. It will be...
Data democratization is one of the most discussed topics of the last years. In fact, if publishers want to become more competitive, they should work on a proper strategy for the democratization of their information. According to Bernard Marr, bestselling author of...
