The name sounds like science fiction: Artificial Intelligence (commonly known as AI). However this technology is here to stay.
Do you remember the article that we published at the beginning of the year about the future of the publishing industry? No? Don’t worry, you can read it here.
But let’s dig into it.
What Artificial Intelligence is?
According to Investopedia:
Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.
Even if many publishers think that it can be a threat to their work, AI can offer interesting solutions to some of their most common issues and make their work easier and faster.
As semrush.com confirmed, 48% of companies use data analysis, machine learning or AI tools to address data quality issues.
Let’s take a look at some of its benefits.
AI benefits for publishers
Localize news coverage
Artificial Intelligence technology can help publishers and editorial staff localize local news.
AI systems can use text analysis to monitor copyright infringement on third-party platforms.
AI translation automation tools will help you reach a wider audience.
Specific AI tools will help you format books and e-books in an easy way.
Auto text tagging
Al-driven text analysis helps you scan and generate tags for your text automatically.
Can AI be a threat for publishers?
If you still think that AI can be a threat, remember the words of Amit Ray:
As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.
Even if AI is expanding quickly, ‘human’ emotional intelligence is still fundamental to make better use of all these new technologies.