Why are mobile apps useful for publishers?

Aug 17, 2021 | Articles

Roberta

Roberta

Contributor

Mobile apps are becoming essential for Publishers growth. According to buildfire.com, 69% of all US digital media traffic comes from mobile apps. 

But let’s start from the beginning and define what a mobile app is. 

A mobile application, also referred to as a mobile app or simply an app, is a computer program or software application, designed to run on a mobile device such as a phone, tablet or watch.

Wikipedia

Why are they so important for Publishers?

Engagement 

Readers spend the majority of their time on mobile in apps.

User Experience 

Mobile app user experience is superior to mobile web.

Personalised ads 

Mobile apps provide a superior environment for personalised ads. GPS works best in mobile apps, increasing accuracy of personalised ads and detailed demographic data.

Growth Opportunity

Mobile apps will help publishers diversify their revenue streams.

Focus on subscriptions

Do you remember our article about strategies and tips on how to grow subscriptions? No? Don’t worry, you can read it again here. Mobile Apps can be a new channel for subscriptions for publishers. 

Create new digital address to your readers

A mobile app is a great solution to meet your readers, engage with them, and keep them updated with some personalised solutions.

Create a personalized eBook store

Readers can select and buy books that they like in some simple steps through the app.

7 amazing Mobile Apps for Publishers

Are you looking for some inspiration? 

Check out these 7 amazing Mobile Apps:

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