Why Are Podcasts Useful For Publishers?

Aug 12, 2021 | Articles

Roberta

Roberta

Contributor

Podcast revolution! This format has completely changed audio storytelling! 

But, what is a podcast? 

According to Oxford English Dictionary:

A digital audio file of speech, music, broadcast material, made available on the internet for downloading to a computer or portable media player; a series of such files, new instalments of which can be received by subscribers automatically.

If you remember, some weeks ago we focused our attention on the new Facebook Podcasts. Page owners are able to add their podcasts to Facebook without leaving the platform.

Why are podcasts so popular?

This week we’ll focus our attention on podcasts in general. 

As you know, publishers are amplifying their podcast libraries (we talked about it some months ago but you can have a look to this article here)

What’s the reason? Are they truly important for Publishers? Why?

  • Podcasts can become a key content distribution channel.
  • They can help you connect with new audiences (for example, young people), amplifying your reach.
  • Podcasts can strengthen the relationship with your audience and improve your editorial reputation.
  • A podcast can give you additional benefits for a very small cost.
  • Publishers can publish their live events or their direct communication with audiences.
  • It is an intimate medium that helps publishers build audience loyalty.
  • Podcasts can provide new monetization opportunities, through subscriptions, sponsorships and advertising.

Podcast tools for Publishers:

Are you searching for some Podcasts tools? We have selected 4 amazing ones!

Let us know if you like them, or if you use some new different tools.

Hindenburg Journalist:

A multitrack audio editor designed for podcasters, audio producers and radio journalists.

Audacity:

Free, open source, cross-platform audio software.

Adobe Audition:

A comprehensive toolset that includes multitrack, waveform, and spectral display for creating, mixing, editing, and restoring audio content.

Ringr:

A broadcast and podcast audio recordings: record with anyone, anywhere, from any mobile device.

Ok, Google's reach is incredible. However, there are some other options that will help you monetize your content. Have you already tried Directopub? 📣👩‍💻📰

#publisher #publishers #publishernews #advertising #advertisingrevenue #adrevenue #google #reach #directopub #content

If you haven't had the time to read our latest article, here you will find a quick recap 😄✅

Do you wanna know more? Then check out our latest blog post: https://blog.directopub.com/articles/how-can-publishers-maximize-advertising-revenue/ 📰✍️

#publisher #publishers #publishernews #advertising
#advertisingrevenue #adrevenue

This week we are talking about Advertising Revenue for Publishers 📈 If you wanna know more about this topic, don’t miss our latest article! You will find the link in bio 📰📍

By the way, what do you think about this? Do you agree💭

#publisher #advertisingrevenue #adrevenue

How can Publishers maximize Ad Revenue? 📈
Check out our new article and discover how Directopub can help publishers 📰

#publisher #publishers #publishernews #advertising #advertisingrevenue #adrevenue

Happy Monday, Publishers! We hope you had a great weekend! 🌞
Are you ready for the new topic of the week? We’ll talk about #advertisingrevenue 📈📣
For those who don’t know what these words mean, here is a quick recap! ✅

#publisher #publishers #publishernews #advertising

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2 days ago

directopub
Ok, Google's reach is incredible. However, there are some other options that will help you monetize your content. Have you already tried Directopub? 📣👩‍💻📰#publisher #Publishers #publishernews #advertising #advertisingrevenue #adrevenue #Google #reach #directopub #content ... See MoreSee Less
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3 days ago

directopub
If you haven't had the time to read our latest article, here you will find a quick recap 😄✅Do you wanna know more? Then check out our latest blog post: ow.ly/4AB050Gf2JZ 📰✍️#publisher #Publishers #publishernews #advertising#advertisingrevenue #adrevenue ... See MoreSee Less
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4 days ago

directopub
This week we are talking about Advertising Revenue for Publishers 📈 If you wanna know more about this topic, don’t miss our latest article! You will find the link in bio 📰📍By the way, what do you think about this? Do you agree? 💭#publisher #publishers #publishernews #advertising #advertisingrevenue #adrevenue ... See MoreSee Less
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