How can publishers maximize advertising revenue?

Sep 20, 2021 | Articles

Roberta Cilento

Roberta Cilento


Maximizing advertising revenue is a fundamental process for every publisher. 

It’s easy to say but not so easy to execute, that’s why this week we want to give you some tips to improve and maximize your advertising revenue.

If you are not so familiar with this term, here a quick definition of ‘Advertising Revenue’:

Advertising Revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.

How to maximize advertising revenue: 4 tips (and a bonus)

  • A/B Testing:

Publishers usually test A/B creatives to see what are the most successful and engaging for their target.

Try to test-and-compare creatives for sell-side yield optimization.

Have you ever thought that having demand partners plugged into a publisher’s header and competing for an ad impression can make the bidding process slower? 

The risk could be that people leave your page before the ad is displayed. 

So, if you restrict the number of demand partners into the header, pages should load faster.

  • Try Directopub:

According to, the Google Display Network reaches 90% of Internet users worldwide.

We all know that Google’s reach is incredible. However, there are some other options that will help you monetize your content. If you landed on our website, you were probably curious about our platform. 

Do you already know Directopub? 

If yes, great! 

If not, we will explain to you why it’s becoming so popular between publishers and how it works. 

Directopub is the only self-serve platform that enables publishers to fully automate sales, ad operations and creative management while offering total ad format flexibility.

You won’t need anymore Google Display Ads and other external platforms and you can easily manage all your Ads.

What are you waiting for? Let’s try it here!

  • Set-up price floors:

Try to look for specific pools of supply that are demanding higher bid rates and figure out the characteristics that make it more attractive to buyers. 

Then, once you have located the specific inventory that attracts unique demand, you can set-up a data- driven price floor strategy.

  • Diversify and space:

Maximize and optimize the space you can sell.

Try to create attractive Ads: try, track, test again and never don’t stop being original.

A bonus track:

Last (but not least) it’s not a tip, but a wise inspiration:

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

(Howard Luck Gossage)

How can publishers increase advertising income?

Some of the methods in which publishers can maximize their revenue are using DirectoPub, A/B testing, setting up price floors and diversifying their ad space.

What is the main source of revenue for publishers?

Ad sales is certainly the major source of income, although publishers can find additional ways to grow their earnings such as subscriptions, sponsored content or social media.

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