Back in April Facebook announced that the company was working on its own podcast platform. As published by The Verge, now the company has confirmed that podcasts are finally coming to Facebook this week. That’s exciting news for marketers, social media managers, and content creators. But are Facebook podcasts useful to publishers too?
How the Facebook podcasts will work
Apart from that, podcasts can help publishers generate engagement by offering their content in a way that users can consume it easily. Listening to a podcast is compatible with doing other things and does not really require much effort.
How are Facebook Podcasts useful to publishers?
The new feature of the social media giant allows users to access an unlimited number of podcasts without leaving the platform or having to look for them. It makes it easier for publishers to share their updates and for their audience not to miss a single episode.
But there is something even more important: visibility. Facebook’s new tool is an extremely powerful asset when it comes to increasing reach and visibility.
Now the question is: How will publishers leverage it?