How media publishers can create amazing newsletters

Aug 4, 2021 | Articles

Roberta Cilento

Roberta Cilento


Are you a media publisher and you still haven’t worked on your personalized newsletters?

It’s time to arrange your own one.

With newsletters you’re talking directly to your audience. It’s a personal way to attract their attention and increase engagement (if you need more tips, don’t forget to check this article)

But, what is a newsletter? According to Wikipedia: 

A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients. A newsletter may be considered grey literature.

If you want to create your own one but you don’t know how to start doing it, we have selected for you some useful tips.

Manage your list and build your community

A newsletter is more than an email. 

Announce your new subscribers, check Insights and thank people that have opened, read, shared and appreciated your articles.

Keep your newsletters short and simple

Nobody wants to read a novel, best newsletters are short and easy to read.

Focus only on your main topic and add links in case people want to know more about other related themes.

Include images and illustrations

Make it colorful: Add amazing images, illustrations, icons and infographics. It will be easier to read it and your newsletter will be more engaging and attractive.

Use a call to action

Always add a call to action: A sign up button or a like one.

Personalizate your newsletters

Personalization is the key. According to the website, emails with personalised subject lines generate 50% open rates. 

Your readers are special, treat them as they need and you will be the reason they will open their mailbox.

Best newsletter tools

Ok, you want to create your newsletter, but what are the best tools for an amazing newsletter? 


It’s an online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters.


It’s a suite of tools that help you create a great email newsletter.


It’s an open source platform that helps newsletter authors build serious membership businesses from their email newsletters. 


It makes easy for writers and publishers to send editorial newsletters.

Check our Instagram post!


It will help you to create a curated newsletter. In this way you will build closer relationships with your fans, and share with them what you’re working on.

How can I create a newsletter?

The best way to create successful newsletters are by keeping them short and simple, personalizing them by using images and CTAs and communicating efficiently in order to build a community.

What are some of the best newsletter tools?

Some of the most common tools are Substack, Letterhead, Ghost, Revue and Letterfuel.

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