The importance of first-party data for publishers

The importance of first-party data for publishers

As most of you probably know, in an effort to protect consumer privacy, Google is making it harder for marketers to collect information about consumers via third-party data and next year, it will remove  third-party cookies from the Chrome browser. This change...
Black Friday: Last minute tips for publishers

Black Friday: Last minute tips for publishers

Black Friday and Cyber Week, two of the busiest times of the year, are coming. These ‘celebrations’ are the beginning of the shopping season that ends with the Christmas sales. So, they are two main events for retailers, but also for publishers. Why? Quoting the words...
How can publishers leverage push notifications?

How can publishers leverage push notifications?

Loved by advertisers and publishers but hated by readers and users. Have you guessed? We’re talking about push notifications. What does this term mean? According to vwo.com: Push notifications are clickable pop-up messages that appear on your users’ browsers...
How automated journalism can help publishers?

How automated journalism can help publishers?

You’ve probably heard about the benefits of Artificial Intelligence for publishers,  but do you know what automated journalism (also known as robot journalism) is? According to Wikipedia.com: In automated journalism, also known as robot journalism, news articles...
Black Friday: How can publishers drive more ad revenue?

Black Friday: How can publishers drive more ad revenue?

Both originated in the USA and celebrated some days after Thanksgiving, Black Friday and Cyber Monday are the beginning of the shopping season that ends with the Christmas sales. Year by year, they have been adopted all over the world. These ‘celebrations’ are two of...

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