As paradoxical as it may sound, Acceptable Ads may be the solution to the problem of adblocking. Adblocking on both mobile and desktop continues to grow. However, that does not mean that advertising revenue is an option publishers should not consider. It only means...
Because of the complexity of an audience that lives fast, consumes loads of content a day and has become very social and digital, publishers have it always harder to get their attention. However, changing the format can be the solution to this common issue. Here are a...
Since most publishers have seen an increase in traffic, their main goal right now it to generate engagement to retain their audience. Easier said than done, right? If you are also dealing with this challenge, here are 4 tactics for publishers to increase engagement in...
As we explained last week, livestreaming ecommerce is an opportunity for publishers to grow and diversify their business. The pandemic turned streaming video into a key retail tactic. China leads the way, but the trend is expanding worldwide. The global video...
According to Forbes, “livestreaming E-Commerce is promoting and selling goods through influencer streams on their own social media channels”. It is already massive in China and rapidly expanding to the US and Europe. We’ve already mentioned that it...
Every single publisher on Earth has noticed how RPMs fluctuate throughout the year. These changes are based on many factors such as advertiser budgets, consumer trends, and seasonality. Publishers can control some of them, but some others are completely out of...
