Even though traditional display advertising is still an important part of most publishers’ revenue, the need for diversification has led the publishing industry to start working on new options for advertisers. Complex audience demands, banner fatigue and more evolved...
When life changes so drastically like in the past few months nothing can be the same anymore. The things we used to do, buy or read are part of the life we used to have. Some of them have become unnecessary or irrelevant. Some others have just changed their function...
You might think that all a publisher needs is an advertiser. As a matter of fact, one cannot exist without the other. However a situation like the current one has shown that what we thought to be true may have just been just an illusion. Our certainties, our...
Even though today those days might seem remote, there was a time when paying for movies, newspapers or music was not a choice. It was the only possible way to access and enjoy content. Most people never thought about the possibility of not paying for it until the...
Most advertisers and publishers are rethinking their operations and modifying essential aspects. We could say that they are changing. But really, they are evolving, continuing a process that began, for many, before the current crisis. Now, the message is clear...
We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...
