Maximizing advertising revenue is a fundamental process for every publisher. It’s easy to say but not so easy to execute, that’s why this week we want to give you some tips to improve and maximize your advertising revenue. If you are not so familiar with this...
It’s the number one microblogging platform and it does not stop changing and evolving. You’ve probably guessed it. We are talking about Twitter. It recently launched some amazing updates that can be really interesting for publishers. 1. New “super follows”...
Engagement metrics are becoming increasingly important for publishers. As the industry evolves, KPIs and performance metrics change. Engagement metrics are key to understanding whether your audience is happy with your content and to guide publishers towards the path...
Live streaming events were already growing a lot in the last few years. However, with the arrival of the pandemic they became much more common and somehow, necessary too. But let’s start from the beginning: What is live streaming? According to cloudflare.com: Live...
The name sounds like science fiction: Artificial Intelligence (commonly known as AI). However this technology is here to stay. Do you remember the article that we published at the beginning of the year about the future of the publishing industry? No? Don’t worry, you...
Mobile apps are becoming essential for Publishers growth. According to buildfire.com, 69% of all US digital media traffic comes from mobile apps. But let’s start from the beginning and define what a mobile app is. A mobile application, also referred to as...
