Maximizing advertising revenue is a fundamental process for every publisher. It’s easy to say but not so easy to execute, that’s why this week we want to give you some tips to improve and maximize your advertising revenue. If you are not so familiar with this...
It’s the number one microblogging platform and it does not stop changing and evolving. You've probably guessed it. We are talking about Twitter. It recently launched some amazing updates that can be really interesting for publishers. 1. New “super follows”...
Engagement metrics are becoming increasingly important for publishers. As the industry evolves, KPIs and performance metrics change. Engagement metrics are key to understanding whether your audience is happy with your content and to guide publishers towards the path...
Live streaming events were already growing a lot in the last few years. However, with the arrival of the pandemic they became much more common and somehow, necessary too. But let’s start from the beginning: What is live streaming? According to cloudflare.com: Live...
The name sounds like science fiction: Artificial Intelligence (commonly known as AI). However this technology is here to stay. Do you remember the article that we published at the beginning of the year about the future of the publishing industry? No? Don’t worry, you...
Mobile apps are becoming essential for Publishers growth. According to buildfire.com, 69% of all US digital media traffic comes from mobile apps. But let’s start from the beginning and define what a mobile app is. A mobile application, also referred to as...
Podcast revolution! This format has completely changed audio storytelling! But, what is a podcast? According to Oxford English Dictionary: A digital audio file of speech, music, broadcast material, made available on the internet for downloading to a...
Are you a media publisher and you still haven’t worked on your personalized newsletters? It’s time to arrange your own one. With newsletters you’re talking directly to your audience. It’s a personal way to attract their attention and increase engagement (if you need...
If some publishers still see social media as a threat, some others are committed to leverage its enormous power. According to the new report released by Echobox, a media publishing platform, and published by What’s New in Publishing, creating quality content and...
Events had become part of most publishers' revenue streams, but the pandemic changed the situation dramatically. The reactions to the new situation were many and very different. Some publishers delayed the events, others cancelled and others decided to take the risk...
There is no need to say that every single publisher in the world needs to improve SEO rankings at some point. This is a process that requires hard work, constant attention and expertise. However, not every publisher needs to be a SEO expert. Here are 15 tips to rank...
Information is changing. New media and social networks have changed the way we search and consume news. Journalism is adapting itself to a new trend. Traditional media have developed new and original formats for their social media channels. But they have also gone a...