Telegram for Publishers: What is it? Telegram is a free messaging app, with a simple and intuitive interface and focused privacy. Many consider it as a “simple version of Whatsapp”, but there is much more behind it. Let's discover together why Telegram for...
Back in April Facebook announced that the company was working on its own podcast platform. As published by The Verge, now the company has confirmed that podcasts are finally coming to Facebook this week. That's exciting news for marketers, social media managers, and...
Over a week ago, Google published new information regarding its policies in general and its news' policies, in particular. According to the organization, transparency plays a major role when prioritizing the sources with the highest visibility. Why? Trust and...
As publishers focus on building and increase subscriber bases, Instagram becomes more and more relevant. While it does not seem to be directly related, the social network is in fact a potential cornerstone of the strategy. Why? Here is how Instagram can help...
As brands and organizations look for ways to overcome potential threats is a cookieless world, publishers are seeing how first-party data can deliver very positive results. The British newspaper The Guardian carried out a research with over 350 first-party data...
According to GroupM's latest report, recent data from the US and Europe show that digital ad revenues keep growing for the largest media owners. They grew by around 40% worldwide and by more than 30% in each of the US and Europe during the first three months of 2021....
As paradoxical as it may sound, Acceptable Ads may be the solution to the problem of adblocking. Adblocking on both mobile and desktop continues to grow. However, that does not mean that advertising revenue is an option publishers should not consider. It only means...
Because of the complexity of an audience that lives fast, consumes loads of content a day and has become very social and digital, publishers have it always harder to get their attention. However, changing the format can be the solution to this common issue. Here are a...
Since most publishers have seen an increase in traffic, their main goal right now it to generate engagement to retain their audience. Easier said than done, right? If you are also dealing with this challenge, here are 4 tactics for publishers to increase engagement in...
As we explained last week, livestreaming ecommerce is an opportunity for publishers to grow and diversify their business. The pandemic turned streaming video into a key retail tactic. China leads the way, but the trend is expanding worldwide. The global video...
According to Forbes, "livestreaming E-Commerce is promoting and selling goods through influencer streams on their own social media channels". It is already massive in China and rapidly expanding to the US and Europe. We've already mentioned that it is also a great...
Every single publisher on Earth has noticed how RPMs fluctuate throughout the year. These changes are based on many factors such as advertiser budgets, consumer trends, and seasonality. Publishers can control some of them, but some others are completely out of...